Just because eyeshadow comes in several colors (from matte to sparkly) doesn’t mean it can’t be considered clean makeup. As a leading hypoallergenic makeup brand, we ensure our shadows are formulated without parabens, phthalates, sulfates, and synthetic fragrances. You will also find skin-loving ingredients like aloe leaf extract and ceramide NP to keep those lids healthy and hydrated. Of course, our vegan makeup is also cruelty-free. Once you go in the direction of clean beauty, there’s no turning back!